Project: Imaginary Organization Definition

House of the Rising Phoenix


House of the Rising Phoenix is a local gaming shop. They specialize in table-top role-playing games, but also carry collectible card games, board games, miniature war-games as well as some collectible gifts. The primary goal is to provide a place for people to get their gaming gear, and meet up with others of similar interest. The physical store has a main room where their entire product line is carried, as well as a comfortable gaming room to the back. The gaming room is available on a reservation basis, at no cost, to local gaming groups.


The primary audience for the site is local gamers, comprised mostly of the store’s existing patrons.

Site Objective

The primary objective of the site is to provide an informational source for customers regarding events, contests, competitions and new products.

Thoughts and Concerns

Customer-base for gaming stores is fairly limited. Providing a truly functional and helpful website would assist with keeping interest. If the site doesn’t perform its function correctly, it could in fact drive off customers. Making a simple system for accessing the information is very important, if the process is too difficult, the tool won’t be used. Excitement is also very important, rpg’s are all about exciting the imagination, if the site is dull, the store will be perceived as dull as well.

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